As the global population grows, so does the waste associated with everyday living. As a result of littering behaviours, waste often does not make it into the proper waste management systems, raising a variety of concerns, from social well-being to environmental deterioration.
PhD candidate Randa Kachef has collaborated with the social research organisation The Hubbub Foundation UK in pursuing anti-littering campaign projects with local authorities across the UK. Kachef has developed an effective system using spatial analysis tools to identify and monitor litter hot spots, allowing for tailored and precise communication techniques.
The “Neat Streets” campaigns have been implemented in collaboration with Westminster Council, Southwark Council, Sutton Council, Birmingham Council and Manchester Council and have produced high success rates. The inaugural Neat Streets campaign on Villiers Street was the recipient of many awards in community building, marketing and creativity.